With our next evolution of Kraken Launch, we’re moving beyond “first come, first served” to a merit-based model that rewards true commitment, not luck or timing.
No racing. Real users. A good shot.
Instead of rushing to buy, you pledge an amount during a 24-48 hour window. Once the window closes, all engagements are scored using transparent criteria that reflect authentic participation on Kraken, such as account age, trading activity, and Kraken+ subscription status.
Then, the allocations are divided into two stages:
- Preferential tour: for top rated customers
- Random selection: for all those who are involved
If you do not receive an allocation, your funds are automatically released and your FOMO multiplier increases your chances at the next sale. This system guarantees the continuation of your long-standing participation and loyalty to Kraken.
Participants who hold their tokens for at least 30, 90 or 180 days will be eligible to HODLer Bonus. These increase their Kraken Launch scores and improve the chances of being included in future sales, rewarding and incentivizing participants who purchase and hold tokens with long-term conviction.
How the Merit-Based System Works
- Discover the project: Every sale starts with detailed information about the project, including team, backers, and tokenomics so you can make an informed decision.
- Pledge your amount: choose the amount you want to contribute (up to a capped amount per user). A commitment is not a purchase. Your assets are locked until the results are announced.
- Wait for the results: Once the window closes, we score all pledges based on their merit. Around 80% of the tokens are allocated to the Preferential group and 20% via a random lottery. If demand exceeds supply, the random share can be adjusted to maintain fairness.
- Be warned: we will send you the results by email.
- If selected: your contribution turns into a purchase (from the minimum allocation up to the promised amount). This approach ensures a fair distribution regardless of capital, ensuring that all selected participants receive a minimum allocation, while larger pledges will be fulfilled gradually based on the available token supply.
- For example, let’s say you pledged $500 in a token sale that has a minimum allocation ratio of $100. If you are selected for the preferential round, this means you automatically receive the minimum stipend of $100.
If there are still tokens remaining after all selected participants have received their minimum allocations, the system distributes the remaining tokens proportionally, so you could end up with $350 or even your full allocation of $500, depending on total demand and remaining supply.
- For example, let’s say you pledged $500 in a token sale that has a minimum allocation ratio of $100. If you are selected for the preferential round, this means you automatically receive the minimum stipend of $100.
- If not selected: your assets are unlocked and your FOMO multiplier improves your chances next time.
- If selected: your contribution turns into a purchase (from the minimum allocation up to the promised amount). This approach ensures a fair distribution regardless of capital, ensuring that all selected participants receive a minimum allocation, while larger pledges will be fulfilled gradually based on the available token supply.
- Understand your unlock schedule: some tokens are released gradually after the Token Generation Event (TGE). We will post the unlock schedule before each sale.
What improves your chances
Our rating system rewards significant participation on Kraken:
- Kraken+ subscription
- Account age
- Kraken ecosystem activity
- FOMO Multiplier (if you missed the last sale)
- HODL your token sale assets and it will be rewarded next time
What doesn’t affect your chances
- What time do you commit?
- The amount of your contribution
- Your wallet balance
For what? Because everyone engages in the same window. Speed and size don’t give you any advantage. Fairness and the use of the Kraken do this.
Built on Trust, Powered by Data
Behind the scenes, our merit-based system analyzes verified user data to calibrate fair thresholds across thousands of accounts. This ensures that rewards will be paid to long-term participants without favoring whales or new accounts created to game the system.
The result: a level playing field that values real engagement over algorithms.
Start your journey
Kraken Launch continues to evolve, combining compliance-driven design, transparent distribution, and on-chain innovation. This merit-based upgrade is the next step in creating the fairest and most accessible token sale platform in crypto. Be ready for the next sale.


