Key notes
- The partnership will display Kalshi’s probability data via dedicated tickers during commercial programming and digital content.
- CNBC Joins CNN in Adopting Prediction Market Integration as Kalshi Reports Billion-Dollar Weekly Volumes and Rapid Growth.
- The deal intensifies competition with Polymarket, which has partnerships with Google Finance and Yahoo Finance.
News network CNBC has signed an exclusive, multi-year partnership with prediction market platform Kalshi to integrate event-based probabilities into its television, digital and subscription products starting in 2026.
This agreement marks a new step in Kalshi’s progression in major American business media, following a similar agreement with CNN announced on December 3.
CNBC to Feature Kalshi’s Real-Time Forecast Data Across All Platforms
As part of the agreement, CNBC will feature Kalshi’s real-time prediction data across its business news programs and digital properties, including a dedicated Kalshi-branded ticker during select broadcasts. Kalshi will also host a CNBC brand page on its platform, highlighting markets chosen by CNBC editors who follow major macroeconomic, political and financial events, according to their announcement.
The new era of media has begun.
CNBC is the world’s leading financial news destination and the world of finance depends on real-world events.
Kalshi accurately predicts these events.
News evolves: from covering the present to predicting the future.
– Tarek Mansour (@mansourtarek_) December 4, 2025
“Prediction markets are rapidly shaping the way investors and business leaders view important events, … Kalshi’s data will serve as a powerful complement to CNBC’s reporting and help people stay better informed about the world around them,” said KC Sullivan, president of CNBC.
CNBC Ranks Among Top 20 Global Business News Websites
CNBC ranks among the 20 most visited business news websites in the world, with more than 117 million monthly visits according to Press Gazette’s global traffic rankings.
The network is one of the world’s leading business-focused media outlets, alongside brands such as the BBC, CNN, The New York Times and Yahoo Finance, according to the same ranking.
CNBC’s announcement comes just a day after Kalshi became the official partner of CNN’s Predictions Marketplace in a separate exclusive data integration deal. As part of the deal, CNN is deploying Kalshi-powered tickers and granting its newsroom access to Kalshi’s event probabilities.
Kalshi reported weekly trading volumes above $1 billion and raised $1 billion in new funding in November at a valuation of $11 billion, citing over 1,000% growth in its business since 2024. All of this funding and expansion is being followed by its rival, Polymarket, which has a partnership with Google Finance and an exclusive partnership with Yahoo! Finance. Each company has significant funding, which it hastily invests in establishing partnerships with famous business information networks.
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José Rafael Peña Gholam is a cryptocurrency journalist and editor with 9 years of experience in the industry. He has written in leading media outlets like CriptoNoticias, BeInCrypto and CoinDesk. Specializing in Bitcoin, blockchain and Web3, he creates news, analysis and educational content for global audiences in Spanish and English.
José Rafael Peña Gholam on LinkedIn
