We are excited to announce the public launch of Kraken VIP, an invitation-only program designed for high net worth individuals, sophisticated traders and strategic capital allocators.
Following strong results in engagement, retention and long-term customer value, we are now opening our VIP program more widely to the market.
Setting a new benchmark for high value-added service
Kraken VIP is designed for clients who value discretion, precision and depth of relationships – and who expect their platform to match the scale and seriousness of their capital.
The program combines privacy-first design with meaningful, experience-based engagement to deliver a level of service rarely seen in the digital asset space. The offer includes:
Dedicated relationship management
Each member is paired with a dedicated VIP relationship manager, supported by 24/7 support, direct multi-channel access, and early insight into the full Kraken product ecosystem.
VIPs also have access to Kraken subject matter experts covering product, engineering, liquidity, custody and infrastructure, providing them with insights to fuel their trading experience.
Global experiences
Through Kraken’s global partnerships and networks, VIPs have access to extraordinary experiences, from Formula 1 and elite football, to private cultural events and intimate regional meetings not accessible to the general public.
These experiences create high-value connections with both Kraken and the broader VIP community.
Access to a private network of leaders
Kraken VIP connects members to a global circle of founders, allocators, family offices and long-time crypto-natives.
This private network allows for the exchange of information, exploration of new opportunities, and the formation of long-term relationships based on sophistication and aligned cryptographic belief.
Early access to products and influence
Members benefit from early access to new features, private beta invitations, and structured feedback sessions that allow VIPs to directly shape the products that drive the Kraken ecosystem.
Benefits of premium service and commitment
VIPs benefit from tailored onboarding, one-on-one strategic analyst sessions, milestone recognition, seasonal giveaways, curated product tours, direct feedback channels, and tailored “surprise and delight” moments designed to reinforce their importance to Kraken.
Arjun Sethi, co-CEO of Kraken: “Ultra-high net worth clients don’t come to us just for speed – they come to us because they expect a partner who matches their ambition and understands what true scale looks like. Kraken VIP was built for them. It offers unprecedented access, influence and elevated experience that doesn’t exist anywhere else in the digital asset ecosystem. Kraken VIP defines the future of premium crypto servicing.”
Eligibility and Participation
Kraken VIP membership is offered through qualification based on ecosystem activity: average balance of $10 million on the platform or $80 million in annual trading volume*, review of applications for potential members and screening of references.
Kraken VIP is now live and accepting interest from eligible private clients. To learn more or to be considered for the program, please visit kraken.com/vip.
*Or equivalent use of Kraken products
Participation is by invitation or qualification and is limited in capacity. Benefits and eligibility are discretionary, subject to change without notice, and vary by jurisdiction and partner availability. Some benefits are offered by third parties and are subject to partner/location terms. Nothing contained herein constitutes investment advice.
