The Metropolitan Museum of Art in new York has launched its first Web3-based experience, a new blockchain-powered smartphone game called Art Links.
As the game’s name suggests, players can identify common threads and connections between more than 140 works of art from across the Met’s collection.
Designed in partnership with art and technology platform TrLab, Art links is a mobile-first, browser-based, blockchain-powered game that releases new challenges every week.
It offers an innovative way to engage with the museum and allows users to collect special in-game NFT badges and earn in-person and digital rewards. These include discounts at the Met Store, as well as curator-led private tours.
“This groundbreaking online game is an exciting first for the Met and a singular experience in the museum field as a whole,” said Max Hollinthe director and CEO of the Met.
“By bringing works of art from collections across the museum – From modern and contemporary art to Asian art to Egyptian art – players can expand their engagement and understanding of culture and creativity in fun and compelling ways.
“Art Connections truly exemplifies how the Met continues to connect audiences to ideas and to each other while exploring emerging technology. “
Artworks featured in the game were selected by Destinee Filmoreassistant curator in the department of modern and contemporary art, and an interdisciplinary team of the entire museum collection.
Audrey orco-founder and CEO of TRLAB, said: “As a company at the forefront of art and technology, we are committed to creating new ways for audiences to discover, engage and enjoy. ‘immerse yourself in art and culture.
Met’s first WEB3-based experiment
“Partnering with the Met on its first Web3 experience reflects our belief that deepening connections between creators, collectors and fans is the future of art.
“We combine digital innovation with artistic expression to create truly transformative experiences. »
While Art Links is the museum’s first blockchain-powered experience, the MET has previously created digital offerings using technologies such as augmented reality (AR).
In 2023, the institution launched An application called replica This allows guests to turn the artwork into virtual props in the Roblox online game.
Images courtesy of the Met and TrLab
