The world’s largest Ethereum holding company is betting big on the digital financial ambitions of one of the world’s largest online content creators.
Tom Lee, co-founder of global investment advisory firm Fundstrat Global Advisors, announced Thursday that Bitmine Immersion Technologies will invest $200 million in Beast Industries, the holding company founded by YouTube star MrBeast.
Jimmy Donaldson, better known by his social media moniker, announced plans to launch a financial services platform in December, and Lee said Thursday he believes it will play a central role in one of the financial industry’s fastest-growing markets.
Beast Industries CEO Jeff Housenbold also hinted at a future partnership, saying in a statement: “We look forward to exploring ways to further collaborate and integrate DeFi into our next financial services platform.”
In June 2025, Lee led Bitmine’s strategic pivot from a Bitcoin miner to the world’s largest Ethereum treasury, helping spark last year’s investor craze for digital asset holding strategies.
“MrBeast and Beast Industries, in our view, is the leading content creator of our generation, with unparalleled reach and engagement with Gen Z, Gen Alpha and Millennials,” he said. “Beast Industries is the world’s largest and most innovative creator platform and our corporate and personal values are strongly aligned.”
Lee said on CNBC that he sees his bet on Beast Industries as an emerging player in a broader movement to tokenize assets on the blockchain.
“The digitalization of not only dollars, but also stocks, is going to happen, and over time it really blurs what a service is versus what digital money is,” he added. “This is where a collaboration and investment in Beast Industries makes sense.”
Companies such as Robinhood have recently embraced asset tokenization, seeing it as a way to give investors exposure to companies that might still be private or to make it easier for investors to trade hard assets like real estate.
Beast Industries, for its part, has been laying the groundwork for a financial services business for some time. In a pitch deck shared in early 2025, seen by Business Insider, he outlined personalized offers that would target MrBeast’s audience, supported by financial literacy content. The presentation listed nine potential offers, including student loans, insurance and credit information. He said the company would launch by partnering with a fintech company to leverage its existing infrastructure “while avoiding regulatory, credit and capital requirements.”
Donaldson also said he was looking to create a channel focused on financial literacy.
Beast Industries made more than $400 million in revenue in 2024, according to investor documents viewed by Business Insider. The company lost money last year, mainly due to high costs associated with its media business. Recently, the company undertook a cost-cutting process to reduce media losses.
In 2025, the social media star sought to raise $200 million to extend a $300 million Series C round he raised in 2024 at a valuation of $5 billion, according to investment documents seen by Business Insider.
Donaldson’s company pitched investors to build the “next Disney.” Like Disney, Beast Industries is looking to expand well beyond video into different product categories.
