Nike quietly sells its NFT studio RTFKT – Clone X jumps +200%

Nike, one of the world’s largest luxury fashion brands and once an investor in the cryptocurrency and non-fungible token market, has sold its digital asset incubation studio “RTFKT”. The luxury fashion brand sold its digital assets company in December 2025, a year after it closed. In response to this bullish announcement, the Clone X NFT series saw its floor price jump +200% in the last 24 hours.

Nike quietly sells its NFT studio RTFKT

In a January 6 blog post, Oregon Live confirmed that Nike had finally sold its digital assets company RTFKT. Sports footwear and apparel company Nike quietly sold RTFKT in December last year. The move came as second-year CEO Elliott Hill continues to refocus the company on sports and rebuild partnerships with wholesale partners, such as Dick’s Sporting Goods and Foot Locker.

CloneX is up 220% from 0.10Ξ FP to 0.30Ξ FP since the announcement that Nike sold RTFKT to an “undisclosed buyer.”

Big, if it’s true and here’s why:
• New team
• New vision
• $RTFKT token?

The future is bright if the team is right. I can’t wait to see the CloneX holders (me) achieve their victory.

Thoughts? pic.twitter.com/4PqV3j7DH7

– ₿🧞‍♂️ (@BR4ted) January 7, 2026

Established in 2021, RTFKT was a digital asset incubation studio uniquely positioned at the intersection of fashion, technology and gaming. This company was created to bridge the gap between physical and digital fashion. Rather than producing physical products, RTFKT created digital fashion items primarily for use in video games and virtual environments. Nike closed it in January 2025.

Over the past three years of operation, RTFKT has launched several non-fungible token collections, including Clone X, a non-fungible token collection featuring a limited edition of 20,000 NFTs hosted on the Ethereum blockchain network. RTFKT teamed up with digital artist Takashi Murakami to launch Clone X. Nike is also the team behind the Nike Air Force 1 and Animus NFT collections.

In a brief statement, Nike announced that the sale of RTFKT was effective as of December 16, 2025. “Starting a new chapter for the Nike company and its community. Nike continues to invest in delivering innovative products and experiences in physical, digital and virtual environments,” Nike said in the statement. Nevertheless, the terms and conditions of the RTFKT sale, including the buyer, have not been announced.

Before announcing plans to shut down RTFKT, Nike said in a Medium post that while it would temporarily halt production of non-fungible tokens (NFTs), a type of digital collectible created by RTFKT, it would continue partnering with video game companies to develop virtual products, including in-game wearables. This news surprised some analysts and industry observers.

Clone X NFT floor price rises +200%

The Clone X NFT Collection reacted strongly to the announcement of the RTFKT sale. Over the past 24 hours, it generated a sales volume of 201 ETH, representing an increase of 8,000% from the previous day. During this period, the floor price value of the Clone In the last 24 hours, the Clone X NFT collection saw 702 sales.

Source: CoinGecko.com, Clone X NFT trading activity.

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