The celebrity era of Bitcoin is over as Paris Hilton’s Bitcoin wallet and overall crypto portfolio have plummeted to $60,000.
Four years ago, Paris Hilton and Neil deGrasse Tyson praised Web3 and bought into the hype. Oh, how things have changed!
This time around, in 2025, we haven’t even had mass shitcoin celebrity euphoria. Everyone I talk to is bearish. All YouTube creators are bearish.
Scientist Neil deGrasse Tyson discovers #Bitcoin of the best
pic.twitter.com/EEasTKcStP
– Bitcoin Magazine (@BitcoinMagazine) April 2, 2022
Their messages ended something that now feels like the final push of Bitcoin’s celebrity hype era, so what went wrong?
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Paris Hilton’s Bitcoin wallet is broken? The bull market cameo was at its peak in 2021
So let me get this straight:
- Prominent public figure, known for his money, notes that there is a lot of money in alts or NFTs
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- Celebrity launches its own alternative and advertises it
- Carpet, alt and cCelebrities are able to leverage their celebrity status to make huge profits
All jokes aside, or maybe not really a “joke,” Hilton’s appearance on CNBC in April 2021 was perfectly timed. Bitcoin had just surpassed $60,000, NFTs were making headlines, and it had reportedly been in the game since 2015.
Now his entire NFT portfolio is worth $60,000.
“Yes! I’m also very, very excited about (NFTs). It’s definitely the future.”
His comments came as BTC approached its first major mania peak. But Hilton wasn’t bluffing. She started buying BTC and ETH when they were trading near $1,000 and $10, respectively. Or at least she claims so.
Hilton has adopted NFTs just as aggressively. She hit her first in 2019, sold it for charity and went on to win “Best Charity NFT” at the NFT Awards 2020. For her, NFTs were not a gadget but a new medium for artists.
“I see NFTs as the future of the creator economy.” “Artists get paid on secondary sales…it’s mind-blowing.”
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Neil deGrasse Tyson’s Bitcoin Curiosity Marked Cultural Summit
A year after Hilton’s appearance, Tyson appeared in a rooftop photo with Bitcoiners Saifedean Ammous, Alex Gladstein and Dan Held. The market was faltering. Inflation was soaring. Macroeconomic conditions were changing.
Yet Tyson’s questions showed a deeper curiosity:
“What if aliens arrived on Earth with a lot more computing power, wouldn’t they be able to mine all the bitcoins? »
According to CoinGlass, the number of retail BTC addresses has declined by 14% since 2021, replaced by growth in institutional cold storage.
What’s Next for Celebrity Crypto Endorsements?
Ironically, the only jobs left are becoming an internet celebrity. Everything else is automated. Either way, the Hilton-Tyson moment has become a historical marker.
At the time, it seemed like a celebrity adoption. In hindsight, this served as a cultural bridge between crypto as fashion and crypto as infrastructure. But for now, that kind of endorsement is dead.
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Key takeaways
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The celebrity era of Bitcoin is over as Paris Hilton’s Bitcoin wallet and overall crypto portfolio have plummeted to $60,000.
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Looking back, it was a cultural bridge between cryptocurrency as a fad and cryptocurrency as infrastructure. But for now, that kind of endorsement is dead.
Paris Hilton’s Bitcoin Wallet Drops to $60,000: Did the OG Secret Bitcoin Wallet Save Hilton’s Bullrun? appeared first on 99Bitcoins.
