TKO Group Holdings announced a new deal with Polymarket that will bring real-time prediction tools to UFC broadcasts. The move marks a major step in the way fans follow fights. This also positions Polymarket at the center of live sports engagement in 2025.
The partnership with Polymarket will launch a new fan prediction dashboard at UFC events. This will show how fans expect each fight to go. And as the action moves, the predictions on the scoreboard will change too.
AAAAAND NEW…
Official exclusive UFC and TKO prediction market.
POLYMARKET pic.twitter.com/7QzS3Yg41X
– Polymarket (@Polymarket) November 13, 2025
TKO says this will help viewers feel closer to the action, both at home and in the arena. The dashboard will appear during live broadcasts. It will also be displayed inside stadiums for fans to watch from their seats.
What TKO and Polymarket announced
TKO is the parent company of the UFC and will soon launch Zuffa Boxing. Both sports groups will use Polymarket’s prediction tools starting this year. TKO said the system aims to improve storytelling during fights. TKO executives added that fan input gives viewers a feeling of participation, not just passive viewing.
UFC 🤝 Polymarket | THE @ufc chose to partner with @Polymarché as an exclusive and official prediction market.
Ring the partnership, only on the NYSE.
$TKO | @TKOGrp | @PolymarketSport | @shayne_coplan | @danawhite | @AriEmanuel pic.twitter.com/uz1RfGok20–NYSE 🏛 (@NYSE) November 13, 2025
Polymarket’s platform is known for its simple yes or no markets. Users do not place sports bets. Instead, they trade on outcomes based on public sentiment. Prices change as opinions change. This is the same system that will shape the new UFC scoreboard.
Why this partnership is important
UFC is one of the most watched sports in the world. This creates rapid swings of energy and emotion. And for this reason, TKO says this sport is the perfect place to predict fans in real time. Polymarket also said that UFC fights spark lively debate, and this feature gives fans a way to express that debate in real time.
It’s a special moment for me too. Being a huge UFC fan myself, it’s a special feeling that @Polymarché is entirely powered by @0xPolygon and is now an official and exclusive partner of @ufc
Polygon Ventures and I also supported @Polymarché with a significant investment in…
—Sandeep | CEO, Polygon Foundation (※,※) (@sandeepnailwal) November 14, 2025
The deal also names Polymarket as the first official brand partner of Zuffa Boxing, which launches in January 2026. Polymarket will support digital content, live activations and new fan tools as the boxing brand begins operations.
Polymarket Background
Polymarket is a prediction market platform known for its event-based questions. It has recently expanded again to the United States. The company was relaunched after receiving approval from regulators.
Altcoinbuzz covered this change in an article titled Polymarket Relanches in the US After CFTC Approval. The new approval strengthened its position as one of the fastest growing forecasting platforms.
Social reaction
After the announcement, Polymarket shared a post on social media. He showed his enthusiasm for working with TKO and said the partnership was an important step in integrating predictions markets into mainstream sports.
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