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Michael Saylor’s strategy purchased an additional 1,287 BTC for $116 million, at an average price of $90,000 per coin, despite an unrealized loss of $17.4 billion in Q4 2025, after Bitcoin prices fell by more than 23%.
The recent purchase brought its total Bitcoin reserve to 673,783 BTC and its US dollar reserve to $62 million, bringing its total liquidity to $2.25 billion.
Strategy acquired 1,287 BTC to increase its BTC reserve to ₿673,783 and increased its USD reserve by $62 million to $2.25 billion. $MSTR
-Michael Saylor (@saylor) January 5, 2026
According to the company, these purchases were financed by the sale of shares under its market sales program. Strategy said the BTC purchases were made using proceeds from the sale of its Class A common stock and the reported net proceeds from the sale of 735 shares between January 1 and 4 were $116.3 million.
Additionally, purchasing Bitcoin is part of its ongoing cash flow strategy, based on holding Bitcoin as its primary reserve asset.
As a result, the company now controls one of the largest BTC corporate positions in the world.
Strategy records unrealized loss of $17.4 billion
Despite the recent and ongoing strategy to add to its BTC hoard, Strategy reported an unrealized loss of $17.44 billion on the digital asset for the quarter ended December 31, 2025.
Additionally, for the full year, Strategy said it recorded an unrealized loss of $5.40 billion on digital assets and an associated deferred tax benefit of $1.55 billion.
This loss reflects Bitcoin’s decline during the final months of 2025, during which the BTC Price fell from an all-time high (ATH) of around $126,230 to around $82,000. BTC is now down 25% from its ATH.
However, according to Michael Saylor, co-founder and executive chairman of the company, BTC is considered a long-term store of value and reiterates that Bitcoin is driving the business, making $MSTR liquid.
MICHAEL SAYLOR SAID LIVE ON CNBC THAT HE IS CONFIDENT THIS STRATEGY $MSTR WILL BE ADDED TO S&P 500
“IT’S GOING TO HAPPEN” 🚀 pic.twitter.com/nSmsL3Yd5h
– Vivek Sen (@Vivek4real_) January 6, 2026
After the recent purchase, Strategy now tops the list of companies holding BTC globally, followed by MARA Holdings and Twenty One Capital, holding 53,250 and 43,514 BTC respectively, according to BitcoinTreasuries.net
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