The Berlin publication becomes one of the first cultural platforms to integrate universal profiles, powered by LUKSO, into a live fan experience.
ELEGANT Magazine has positioned itself at the forefront of culture-focused blockchain activations, becoming one of the first cultural publications to integrate Universal Profiles into a live fan experience. The activation debuted at the first SLEEK Book Club on March 24 at SLEEK Art Space in Berlin, where feminist author and SLEEK #88 cover star Sophie Passmann discussed her new book Wie kann sie nur? (How dare she?) in conversation with SLEEK’s Christian Bracht.
The evening, produced in collaboration with MAC Cosmetics and Campari, brought together creatives, artists, actors and cultural figures for an intimate conversation about femininity, visibility and self-determination in the age of social media. Passmann spoke with a disarming mix of seriousness and irony about the scrutiny women face in the public eye, the kind of criticism that is rarely constructive, and the changes she hopes to see in an industry that she believes should have been addressed long ago.
Alongside the book club program, participants were invited to create a universal profile and claim a collectible digital proof of participation commemorating the evening. Fifteen signed copies of Passmann’s book were set aside to encourage early participants to complete the stream. All fifteen were claimed before the end of the night.
For most guests, this was their first encounter with technology. Curiosity quickly gave way once participants realized onboarding took less than a minute, without any wallet setup, seed phrase management, or technical friction typically associated with blockchain experiences. The collectible proof of attendance issued that evening now appears permanently on each attendee’s universal profile, a verifiable record of their presence in the room.
“It’s exciting to see Universal Profiles in the hands of ordinary people at a cultural event like this,” said Fabian Vogelsteller, founder of Universal Profiles and LUKSO. “When technology disappears and what’s left is a meaningful moment between an author and their readers, that’s when you know you’ve built something worth using. SLEEK understood this instinctively and presented it to an audience that isn’t typically exposed to blockchain technology.”
This activation signals a broader shift in how cultural publishers are beginning to think about their relationship with audiences. Rather than blocking content or offering tokens as a commercial product, SLEEK used technology to deepen an existing cultural moment, letting the book, the conversation, and the community remain the center of attention.
About universal profiles
Universal Profiles are a new on-chain identity standard, designed to make blockchain truly useful in everyday cultural, social, and creative contexts. Built around people rather than wallet addresses, Universal Profiles allow users to collect moments, assets, memberships and relationships under one cohesive digital self. Learn more at universalprofile.cloud and follow X at universalprofiles.
About LUKSO
LUKSO is a next-generation blockchain designed for the creative industries, co-founded by Ethereum pioneer Fabian Vogelsteller. The network powers Universal Profiles and a growing ecosystem of culture, fashion, and consumer apps designed to integrate blockchain into everyday use. Learn more at lukso.network and follow X at lukso_io.
About SLEEK
SLEEK is a Berlin-based cultural magazine covering fashion, art, design and ideas since 2003. Known for its distinctive editorial voice and commitment to contemporary culture, SLEEK’s latest issue, #88, explores the theme of leadership with Sophie Passmann on the cover. Learn more at smooth-mag.com and follow us on Instagram at smoothmag.
About Sophie Passmann
Sophie Passmann is one of Germany’s most influential feminist authors, satirists and cultural commentators. Her hit titles include Alte weiße Männer, Pick Me Girls and her latest, Wie kann sie nur?, which examines the portrayal of femininity in the age of social media. Follow her on Instagram at sophiepassmann.
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