Main to remember
- Gamescop is not the same he was, according to billionaire Bill Gross.
- The company recently bought 4,710 BTC, and its stock market has started to reflect Bitcoin price movements.
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The legendary investor Bill Gross said that GameStop (GME) was losing his purse roots and “now imitates Bitcoin”.
The “Bond King” recently told Business Insider that Gamesop is “much less volatile” and no longer behaves as a stock of memes, although it always considers it “a good candidate for the sale of options”.
According to Gross, Gamestop has evolved in a model similar to Bitcoin. The stock increased at the end of 2024, plunged in the spring of 2025, then rebounded in May.
It was negotiated between $ 20 and $ 35 in the past 12 months, a contrast that struck with its wild $ 1 $ 1,2020 oscillations to an intraday peak of $ 121 in January 2021.


GameStop reached a 12 month above $ 35 in May, one day before the company revealed its first purchase of Bitcoin. The 4,710 BTC of GameStop BTC are now estimated at around $ 539 million.
The stock has since decreased; He closed at around $ 23 on Wednesday, down 27% for the start of the year, according to Yahoo financing data.
Gross said that he was moving away from new stocks of memes like American Eagle, despite the benefit of the short Gamestop and AMC during the 2021 commercial frenzy. American Eagle recently acquired the status of the same after an advertising campaign of Sydney Sweeney fueled the retail buzz.
He noted that retail traders focus on the giants of Microsoft and Meta technology, which increased by 30% and 25% this year, respectively, due to the enthusiasm of artificial intelligence.
GameStop provides more Bitcoin investments and can accept crypto for commercial cards
GameStop, holding more than $ 9 billion in cash and marketable securities, intends to continue investing in Bitcoin and other digital assets.
However, unlike the strategy, formerly known as Microstrategy, the biggest Bitcoin business holder, and others, the video game retailer follows his own game book.
CEO Ryan Cohen previously said that the company would be selectively engaging when the balance of risk-reversal is favorable. Cohen also discussed the potential for accepting cryptography payments for cards to be exchanged, depending on the interest of customers.
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