Vechain, a layer 1 blockchain platform focused on real world applications, added the CEO of ultimate combat championship (UFC), Dana White, like his new official advisor to make more aware of blockchain technology.
White, also the founder of Power Slap, will join the Vechain Advisory Council next to the Physicist Winner of the Nobel Prize Konstantin Novoselov to stimulate the adoption of the Blockchain of the real world by “complementary expertise in mass marketing and scientific innovation”.
“Vechain is an incredible partner for the UFC and Power Slap, and I am honored to join their advisory council,” White said in a shared statement with Cointtelegraph. “I am passionate about technology, and with their products and their innovation, I look forward to helping to raise their brand to the next level.”
The CEO of the UFC, Dana White (left), with Sunny Lu, co-founder and CEO of Vechain (right). Source: Jeff Bottari, UFC
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This decision could considerably extend the scope of the blockchain. UFC emissions reach more than 950 million households worldwide, giving Vechain a major opportunity to connect with new users.
White will play a central role in the amplification of the sustainability initiative of Vechain, Vebetterdaa, a decentralized platform encouraging “sustainable actions of the real world” through the incentives of the DAO (B3TR).
White will not receive any B3TR or Vechain token (veterinarian) in compensation for its advisory role, confirmed Vechain at Cointelegraph.
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UFC Taps Vechain for tokenized hunting gloves
The UFC has already implemented Vechain technology, with near field communication chips (NFC) integrated in a new generation of hunting gloves.
Source: Vechain
“It was done to fight fraud, because hunting clothes are often sold at auction for charities and other causes, but suffers from a high degree of fraud,” said Vechain’s cointelegraph Sunny Lu, co-founder and CEO of Vechain, adding: adding: adding: adding: adding: adding: adding: adding: adding: adding: adding: adding: adding: adding: adding: adding: adding: adding: adding: adding: adding: adding: adding: adding: adding: adding: adding: adding
“The NFC + Blockchain combination helps demonstrate that the elements are authentic. An example of the way Vecha creates “Rwa” and Phygital products. “
“Additional conversations are underway with the UFC, the UFC Foundation and other partners to offer Vechain and the Vebetter application ecosystem,” with details to be revealed in the coming weeks, I added.
Vechain is an intelligent layer 1 contract platform designed to improve the supply chain and accelerate mass adoption of Blockchain technology.
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