George Town, Cayman Islands (March 18, 2025) – To flowThe main platform for consumer digital experiences, games and applications development, inaugurates the next generation of NFT and fans engagement by bringing the most recognizable brands today to the largest market for digital collectibles, Opensea.
Today Flow announces that NBA Top Shot is available to negotiate on the newly unveiled Opensea Bone2Connecting this emblematic digital collection to a wider audience. This expansion strengthens Flow’s position as an essential blockchain for traditional adoption, reliable by brands, artists and world creators who seek to draw from the decentralized market.
Flow has established itself as the trusted home to some of the most relevant cultural world brands and IPs such as NFL All Day, Disney Pinnacle,, TicketmasterAnd of course, NBA Top Shot– Built by Elegant laboratoriesOne of the main application developers based on the flow.
NBA Top Shot was a pioneer in the space of digital collectibles, gaining importance during the Boom of the NFT 2021 and reaching a peak at 45 million dollars in daily sales. Today, it is directly integrated into the own application of the league, providing a commitment powered by web3 to millions of everyday fans, and continues to be an essential center for sports enthusiasts. Now, with the NBA Top Shot officially launched on Opensea through the flow, fans can buy, sell and exchange moments on the largest NFT market, unlocking new opportunities for holders to acquire and negotiate with an even wider community. This decision is hosting the next wave of interest and investment for millions of fans and collectors around the world in search of new innovative ways to connect with their favorite teams and players.
“The flow is not only where the brands are built – this is where the fandom thrives,” said Matt Nofi, growth in the flow. “The NBA has been based on the flow for four years, deepening its engagement year after year and creating richer experiences for the super fans of the league. Flow technology allows brands to establish more significant relationships with their communities – going to understand the passions of their fans, to reward commitment and create a whole new type of interactive experience. It is the future of the Fandom.”
In addition to the NBA Top Shot, new collections of Mlow, Mnewbis and Blac were also recently added to Opensea via the flow. By taking note of the blockchain’s commitment to support innovative creators, these artists have chosen Flow to feed their next chapter.
Flow’s commitment to the NFT world dates back to the first developments in technology. Dieter ShirleyThe former CTO of Dapper Labs and current architect of the Flow chief system, is the author and the main sponsor of the ERC-721 proposal—The very standard that established how NFTs are followed and transferred to different applications. Shirley also co-created CryptokittiesOne of the first traditional NFT projects, laying the basics of today’s digital economy.
Thanks to market changes and the evolution of trends, the flow has remained firm to provide the infrastructure necessary for mass adoption. With the NFT ready -to -growth market – planned to increase by $ 84.13 billion between 2025 and 2029, according to a recent Technavio Report – Flow is to ensure that brands, creators and collectors are positioned to succeed in this next chapter.
“We have decided to build flow because as developers, we have deeply understood the challenges of NFT and applications”, “ says shirley. “Supporting innovation was our goal from the first day. Whether it is to introduce the lowest gas costs on Opensea to the creators, or to bring the biggest brands to an even wider audience thanks to this partnership – to advance this space.
About the flow
Flow is the main blockchain designed by application developers for application developers, providing a decentralized platform to which everyone can access, everyone can trust and no one can censor or block. Known by leading brands such as the NBA, the NFL and Disney, Flow is designed for traditional adoption, fueling the next generation of digital consumption experiences through collectibles, applications, social platforms and games.
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