Raisie, a company supported by Paypal specializing in digital gift cards and loyalty programs, made it possible to collect a round of $ 63 million led by Haun Ventures. The round relates to total funding for more than $ 220 million.
The other participants included the Amber group, the Anagram and the GSR, among others, according to a press release. The company based in Chicago should use the funds to develop its smart cards supported by the blockchain and extend the Retail Alliance Foundation, a non-profit organization focused on the security and modernization of the global gift card network.
The company aims to make gift cards a “fully programmable retail currency” which strengthens loyalty to the brand. “It is not a reaction to market trends – it is the result of years of investment, research and infrastructure to give life to a fully programmable retail currency,” said the founder and CEO of the George Bousis platform.
“The cryptography industry more needs real utility now more than ever. Investors demand a substance on speculation and consumers are tired of the broken promises, ”added Bousis.
“We have spent more than a decade exploring how blockchain can generate real change in the gift cards industry of several billion dollars.”
In addition to the financing tour, the company announced a new board of directors featuring Marco Santori, former CLO of Kraken; George Ruan, co-founder of Honey; Matt Maloney, founder of Grubhub; and Bjorn Wagner, CEO of Parity Technologies. Their experience extends over the fintech, crypto and electronic commerce.
