World Liberty Financial is led by Zachary Folkman and Chase Herro, who previously worked on DeFi platform Dough Finance, which saw $2 million in crypto assets drained thanks to a July exploit. Members of the Trump family, including Donald Trump, have publicly defended the project on social media, with the former president being titled “Chief Crypto Advocate.” for the platform. Two of his sons, Eric Trump and Donald Trump Jr., are involved as “Web3 ambassadors,” while his other son, Barron Trump, is listed as a “DeFi visionary.”


