- Trump Media will distribute a new token to its shareholders.
- The distribution “is expected to leverage Crypto.com technology, including the Cronos blockchain.”
- Token holders will receive periodic benefits, such as discounts related to various Trump Media products.
Trump Media will distribute a “new digital token” to its shareholders, the company announced Wednesday.
Trump Media is the parent company of several businesses linked to U.S. President Donald Trump, including social media platform Truth Social, streaming service Truth+, a future prediction marketplace, and crypto-focused exchange-traded funds.
More recently, the company acquired TAE Technologies, a start-up specializing in nuclear fusion.
The new token will be distributed in partnership with crypto exchange Crypto.com. The distribution is expected to “leverage” the exchange’s technology, including its blockchain, Cronos.
This blockchain was home to a $500 million DeFi ecosystem as of Wednesday, according to data from DefiLlama.
Shareholders will receive one new token for each whole share of Trump Media, according to the announcement. But the tokens will not represent a stake in Trump Media. Instead, token holders will receive periodic benefits, such as discounts related to the company’s various products.
“It is further intended that the tokens are non-transferable and cannot be exchanged for cash,” the company said in its press release announcing the distribution.
Additional details will be shared in the new year, the company added.
“We look forward to using Crypto.com’s blockchain technology and improving regulatory clarity to implement this first-of-its-kind token distribution, reward Trump Media shareholders, and promote fair and transparent markets,” CEO Devin Nunes, a former Republican congressman, said in a statement.
This distribution is not the first time Trump Media has partnered with Crypto.com. Earlier this year, the two companies established a digital asset treasury company to acquire the Cronos cryptocurrency, CRO.
Most recently, they partnered to develop a prediction marketplace, Truth Predict, which would be available through Truth Social.
On December 18, Trump Media announced a $6 billion merger with merger company TAE Technologies. The company plans to begin building what it calls the world’s first “industrial-scale” fusion power plant in 2026.
On Tuesday, the first five Truth Social ETFs began trading on the New York Stock Exchange. It plans to offer crypto-based ETFs in 2026 through Foris Capital US, a subsidiary of Crypto.com.
The president is the largest shareholder in Trump Media, with a stake held in a trust managed by his son, Donald Trump Jr., according to the New York Times.
Aleks Gilbert is DL News’ DeFi correspondent based in New York. You can contact him at aleks@dlnews.com.
