Trump’s World Liberty platform claims it will provide access to DeFi tools for secure, high-yield crypto investments.
Today, former US President and Republican presidential candidate Donald Trump announced the rebranding of his crypto platform from “The DeFiant Ones” to “World Liberty Financial.”
In a video posted to his 90 million followers on X, Trump outlined his plan to position the United States as the world leader in cryptocurrency.
“This afternoon, I’m going to lay out my plan to make America the cryptocurrency capital of the world. They want to choke you. They want to choke you out of business. We’re not going to let that happen,” Trump said in a voiceover.
The launch involves key members of the Trump family, with Trump’s sons Donald Trump Jr. and Eric Trump actively promoting the new venture. Eric Trump enthusiastically shared on X: “I am thrilled to announce the launch of @WorldLibertyFi! A new era of finance has arrived.” The platform’s Telegram channel has already amassed over 52,000 subscribers and continues to grow.
World Liberty Financial’s website suggests that the platform will be a DeFi interface that provides access to “decentralized finance’s best tools for secure, high-yield crypto investments.” A tagline on the site invites users to “join the financial revolution today!” Additionally, the site’s metadata lists it as “the only crypto DeFi platform backed by Donald J. Trump.”
Source: World Liberty Financial
A recent trademark application for World Liberty Financial, confirmed by attorney Alex Golubitsky, is part of Trump’s ongoing crypto projects. CoinDesk reported Golubitsky’s confirmation and his redirection of further inquiries to a news service associated with the platform.
Trump launches new NFTs
The move is part of a broader strategy by Trump, who also launched a fourth NFT collection this week, following the success of his previous crypto collectibles that reportedly generated millions of dollars. These initiatives, while separate from his presidential campaign, align with his political brand and are being marketed heavily to his base.
Trump has launched a new series of non-fungible digital trading cards (NFTs), continuing a successful run for the Republican candidate. In this fourth installment, big-spending collectors can acquire a piece of the suit Trump wore during his debate with President Joe Biden, as announced on social media platform Truth Social. Buyers who shell out $24,750 for the cards will also get access to Trump-branded sneakers, cocktails and even dinner at Trump National Golf Club in Jupiter, Florida.
Card buyers can even get their hands on a sample of the suit Trump wore during the first presidential debate in June. The website states: “His overwhelming performance resulted in a decisive victory, dramatically changing the course of the presidential race. Historians will talk about this debate for years to come.”
Source: Trump Cards
Trump’s foray into crypto and NFTs reflects his strategy to appeal to crypto-focused voters and investors while financially capitalizing on these burgeoning markets. He has positioned himself as a pro-crypto presidential candidate, advocating for policies that support the industry’s growth in the United States. According to his campaign, these efforts have already raised $25 million from the crypto community, though this figure has not been independently verified by CNBC.
The intertwining of Trump’s political aspirations and private crypto companies underscores a new approach to both political campaigning and business, setting the stage for what could be a transformative period in the financial and political landscapes.
