Miami, Florida, August 9, 2024, Chainwire
Valhalla have partnered with Sunderland AFC for the entire 24/25 season, including a major back-of-shirt sponsorship position.
The package includes:
- 4 minutes of LED display on the pitch during all home league matches.
- Interview backgrounds at the Academy of Light – during pre-match press conferences.
- The stadium tunnel – for TV interviews. Inside the stadium – for post-match press conferences after home league games.
- Static advertising site facing the pitch and perimeter of the Stadium of Light.
- Expanded online advertising on SAFC.COM.
- Monthly “Goal of the Month” feature on SAFC social media.
- SAFC social post to promote the Valhalla brand.
Delivery
The brand is visible globally, with a television audience of over 21 million viewers and over 4.5 thousand hours of broadcast. During the season, EFL matches benefit from visibility on major broadcasters including Sky, ITV, beIN, Viaplay, Nova TV, Setanta, ESPN and DAZN.
This partnership also offers a strong digital dimension with more than 4 million followers on the main social platforms, including 1.7 million on Facebook and 1 million on X.
The Club
Sunderland AFC is a historic English football club with a rich history and heritage. Founded in 1879, the club is based in Tyne and Wear, England, and has a long tradition of passionate support and competitive spirit. Sunderland’s trophy cabinet includes several prestigious accolades.
In addition to its six league titles, the club has won the FA Cup twice.
About Valhalla
Valhalla is a twist on the classic Creature-Collection adventure set in a vibrant, living MMORPG open world inspired by Norse mythology. Players interact with, discover, tame, train, and trade a diverse cast of eccentric creatures called Veras. Alone or in a clan, players participate in a dynamic, player-driven economy to climb the community ranks and achieve tactical supremacy on the hex-grid battlefield.
Website: Valhalla.game
About Floki
Floki is the popular cryptocurrency and utility token of the Floki ecosystem. Floki aims to become the most known and widely used cryptocurrency in the world, focusing on utility, philanthropy, community, and marketing. Floki currently has over 490,000 holders and a strong brand recognized globally through strategic marketing partnerships.
Website: Floki.com
Contact
Community Relations Officer
Pedro Vidal
Floki
marketing@floki.com
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