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Home»DeFi»Velar Unveils Bold Brand Evolution, Strengthening Its Position in Bitcoin DeFi
DeFi

Velar Unveils Bold Brand Evolution, Strengthening Its Position in Bitcoin DeFi

January 8, 2025No Comments
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Disclaimer: This is a sponsored press release. Readers should conduct their own research before taking any action related to content mentioned in this article. Learn even more >

Panama City, Panama, January 7, 2025, Chainwire – Velar, the leading Bitcoin-based liquidity protocol bringing billions of dollars of dormant capital to DeFi markets, is transforming its visual identity to kick off the new year. It is launching a bold new blue and orange logo that reinforces its commitment and leadership within Bitcoin’s fast-growing DeFi industry.

The new branding, marked by the deliberate choice to incorporate Bitcoin’s iconic orange color, reflects how dynamic new platforms like Velar are carving out their own identities while building on the crypto’s towering heritage. most valuable currency in the world. Velar has risen to the forefront of Bitcoin DeFi, as one of many cutting-edge platforms that have grown from experimental projects to established financial institutions, and its sleek new emblem is carefully designed to reflect this status.

Founded in March 2023, Velar has already made substantial progress in its mission to unlock over $1 trillion in liquidity currently dormant in the Bitcoin ecosystem. It does this by building the infrastructure necessary to bring native decentralized finance to the world’s first cryptocurrency. Through its innovative protocols, Velar gives Bitcoin holders access to the same type of yield-generating potential that has accelerated the growth of DeFi in the much smaller Ethereum ecosystem.

Velar has already made significant contributions to the Bitcoin DeFi ecosystem, launching Dharma, an automated market maker that has the potential to inject billions of dollars of liquidity into Bitcoin markets. This was followed by the introduction of Artha, the first perpetual decentralized exchange platform native to the Bitcoin blockchain, offering traders up to 10x leverage when trading BTC-based digital assets.

Most recently, Velar has stepped up to play a key role in Bitcoin’s emerging memecoin industry, launching the MemeStacker platform which allows anyone to launch their own meme-inspired tokens on the Stacks blockchain, backed by the strong security of Bitcoin itself.

“Bitcoin’s rapid evolution has allowed it to become the foundation of a fairer financial system, without borders or international intermediaries, in which everyone can participate,” said Mithil Thakore, CEO of Velar. “Velar has been at the forefront of this metamorphosis, and just as Bitcoin’s identity is evolving, so is ours, with a new image that reflects how we enhance the value of its ecosystem.”

Velar has long established itself as one of the most trusted brands in the Bitcoin ecosystem, and its revamped visuals are designed to maintain that status while showcasing its rapid maturation. Although it was launched less than two years ago, Velar has significantly improved the utility of Bitcoin and strives to bring even more value to its ecosystem in the years to come.

About Velar Protocol

Velar is on a mission to unlock the true potential of Bitcoin by developing a suite of powerful tools and products for DeFi. After successfully completing its $3.5 million pre-seed round from Kyros Ventures, Cypher Capital, Trust Machines, Transform Capital, Banter Capital, CMS, GBV, Mapleblock and other leading Web3 funds, Velar is poised to redefine the perpetual Bitcoin trading landscape. network. Velar realizes the full value of Bitcoin-based assets within an ecosystem anchored by strong transaction finality and unparalleled security.

Learn more: https://www.velar.co

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