HAS Money Motion 2025held from March 27 to 28 in Zagreb, Croatia, payments spoke with Svetlana SainerResponsible for institutional relations and the EMEA solutions manager in KrakenOn the foray of the traditional financial sector in web payments 3.
With more than 2,000 participants and 126 speakers from all over Europe and beyond, the event has covered key subjects such as payment innovation, AI, Blockchain and Crypto regulations. As one of the first speakers, Svetlana explained how her journey from traditional finance (General Society, Bank of Scotland) led him to embrace cryptographic space.
She underlined how stable are emerging as a major disruptor in global finance – offering crossed and low -cost and cross -border transfers that operate 24/7. “With the right infrastructure and good regulations”she noted, “It could be the backbone of modern finance”.
Svetlana also talked about the growth of Kraken institutional services, who have evolved to serve a more diverse clientele – of the first cryptography adopters to hedge funds, asset managers and family offices. These customers require deep liquidity, a regulated partner and tools of institutional quality.
She explained how customer demand stimulates tradfi players to crypto, and how geopolitics and macroeconomic pressures shape the ecosystem. The interview ended with his ideas on unanswered questions and neglected developments in the crypto.
🎥 Watch the full video interview here:
https://www.youtube.com/watch?v=5huj07zcjls
About Svetlana Sailer
Svetlana Sailer is the director of institutional relations and Kraken solutions for the EMEA region. She spent ten years to direct commercial development and customer relations management with the Royal Bank of Scotland, Societe General and Gazprombank (Switzerland) focused on cryptographic, business and institutional customers.
Svetlana is a graduate of the State University of Bidorussian of computer and radioelectronics state and holds a master’s degree from the University of Potsdam (Germany). She is one of the best graduates of the Oxford Blockchain strategy program and has been passionate about cryptographic and blockchain technology since 2015. By joining Kraken – one of the oldest and most reliable cryptographic platforms on a global scale – she is delighted to accelerate the adoption of cryptocurrencies as a new fascinating vertical assembly.
