Visa has reportedly created a new stablecoin advisory service through its Visa Consulting & Analytics (VCA) division.
The initiative is designed to help banks, fintechs, merchants and other large enterprises explore how stablecoins can be used for payments, treasury operations and other business processes.
The program combines market research, technology integration assistance, and training to give clients practical guidance as they test and adopt stablecoin solutions.
Visa expands its advisory services
Sources say the consultancy will provide market fit assessments, strategy development, go-to-market planning and technical assistance.
Visa has even launched a specialized stablecoin course through Visa University to educate customers on the fundamentals and practical application of these digital assets.
The service aims to help organizations move from pilot programs to fully operational stablecoin systems while maintaining compliance with regulatory requirements.
🚨 BREAKING: Visa launches Stablecoin Advisory Practice
All banks are currently asking themselves the same question: “What is our stablecoin strategy?” »
And when they don’t know the answer, who do they call?
Their card network.
—
Visa has just made official what was probably happening…
-Simon Taylor (@sytaylor) December 15, 2025
First customers and market context
According to reports, several US financial institutions are among the first customers, including Navy Federal Credit Union, VyStar Credit Union and Pathward.
The digital payments technology company reported that its stablecoin settlement volume reached an annualized rate of approximately $3.5 billion as of the end of November 2025. The company supports more than 130 stablecoin-linked card programs in more than 40 countries.
The total value of the global stablecoin market has exceeded $250 billion, highlighting strong interest from retail and institutional participants.
Partnerships and pilot programs
Reports show that Visa has been piloting stable settlements for several years, including initial work with USDC in 2023. Partnerships with companies like Aquanow have expanded settlement capabilities in regions such as Central and Eastern Europe, the Middle East, and Africa.
Visa has also been experimenting with initiatives allowing businesses to make cross-border payments using stablecoins for pre-funding, with the aim of reducing transaction costs and managing liquidity.
Total crypto market cap at $2.94 trillion on the daily chart: TradingView
The importance and rise of stablecoins
According to analysts cited in news reports, the use of stablecoins by banks and fintechs for various purposes such as cross-border payments and business-to-business payments is being explored.
The advisory service offered by Visa helps the traditional business understand their options while implementing controls and integrating new technologies into existing payment systems. Such comprehensive technology and regulatory expertise places the company on its advisory board to drive its stablecoin offering.
Featured image from Wikimedia, chart from TradingView
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