Loans backed by cryptocurrencies grew sharply in 2025, reaching $73 billion in the third quarter, according to Galaxy Research.
This industry-wide growth has attracted new entrants, including World Liberty Financial, which recently moved into on-chain lending.
World Liberty Financial (WLFI), a project linked to the Trump family, has expanded its product range by launching a crypto lending marketplace.
World Liberty Financial Launches Loan Marketplaces
World Liberty Financial launched World Liberty Markets on January 12, a lending and borrowing platform powered by Dolomite. The web application allowed users to supply and borrow digital assets within a unified marketplace.
The product was centered around USDI, World Liberty Financial’s dollar-backed stablecoin, alongside its native token, World Liberty Financial (WLFI).
Through the platform, users can earn yield on provided USDI balances.
At the same time, borrowers could provide collateral using assets such as Tether, USD Coin, Ethereum, and tokenized Bitcoin, including BTC wrapped in Coinbase (cBTC).
This launch marked the second major release of the project following USDI’s 2025 debut.
According to data from CoinMarketCap, USDI’s circulating market capitalization stood at nearly $3.48 billion at press time.
Is this a game changer for WLFI?
Despite the launch of loan markets by World Liberty Financial, this move has yet to have a positive impact on WLFI’s market performance.
In fact, WLFI has continued to trade with a narrow margin and is currently consolidating around the $0.16-$0.17 range. At press time, WLFI was trading near $0.168, reflecting modest intraday gains, according to CoinMarketCap.
These market conditions indicate a continuing struggle, with increasing pressure on demand and supply. In fact, WLFI continued to face massive selling pressure as scarcity decreased significantly.
Source: CoinGlass
According to CoinGlass, WLFI Netflow has remained positive for two consecutive days, reaching a total of $2.8 million over this period. Often, positive Netflow suggests higher capital inflows, a clear sign of aggressive spot sales.
Historically, higher capital flows have preceded greater downward pressure on an asset, a prelude to falling prices. In fact, downward momentum remained high, as evidenced by the Directional Movement Index (DMI).
This momentum indicator fell to 23, while its negative index surged to a maximum of 30, reflecting strong bearish pressure.
Source: TradingView
At the same time, its relative strength index (RVGI) fell to 0.12, confirming the strength of the trend. When these directional momentum indicators fall to such levels, it reflects strong downward pressure and a weakened structure.
These market conditions have often led to lower prices. If World Liberty Financial sellers continue to offload, WLFI could break above the $0.16 support and fall to $0.15.
However, if the recent launch of the lending market has a positive impact on price action, the altcoin could break out and target $0.2.
Final Thoughts
- World Liberty Financial’s move into crypto lending has expanded its utility narrative, but markets have yet to price in the shift.
- FX flows and momentum indicators suggest traders remained cautious despite the product launch. Whether adoption can offset near-term selling pressure could determine WLFI’s next decisive move.
