YZi Labs, formerly known as Binance Labs, has launched a new creative program designed to create a curated network of storytellers focused on Web3, artificial intelligence and cutting-edge technology. The program connects these creators directly to the distribution channels of more than 300 wallet companies, according to an announcement on ChainCatcher.
Participating creators will receive priority access to founders in the YZi Labs portfolio. Projects, in turn, can bring in content specialists who can tell stories about their products and visions across social and media platforms. The company pitched this as a way to screen talent from both sides: Creators gain warm access to founders and distribution, while portfolio companies avoid the typical spray-and-pray marketing spend with generic agencies.
YZi’s Expanding Web3 and AI Stack
In its announcement, YZi Labs said that the Creator program aims to cover “the areas of Web3, AI and advanced technologies.” This aligns it with the same verticals targeted by the company’s flagship incubation program, EASY Residency, which supports early-stage and long-term founders in the areas of Web3, AI and biotechnology.
This launch follows YZi’s recent deployment of YZi Talent, a recruiting platform that consolidates open positions from its Web3, AI and biotechnology portfolio into a single funnel. The company described YZi Talent as “integrating open positions in Web3, AI and biotechnology from its portfolio.” The language mirrors that they now use for creators, suggesting that hiring, media, and capital are merged into a single ecosystem.
Earlier this year, YZi Labs also unveiled a $1 billion seed fund aimed at supporting early-stage BNB Chain founders. Teams can get up to $500,000 each, plus access to YZi’s user base and global network. This capital vehicle comes with strategic bets such as YZi’s investment in BitGo’s NYSE debut and Temple Digital Group’s backing to power the first institutional trading platform on Canton Network.
Web3 creators, capital and distribution
The new creator program comes at a time when Web3 platforms are aggressively marketing themselves as places where creators finally get paid directly and own their audiences. Projects such as Promeet have been touted as platforms that help creators monetize videos, images, live streams, and meetings using tokens and instant settlement instead of opaque payment structures.
In this context, YZi’s decision to formalize a curated creator network looks like an attempt to consolidate storytelling, recruiting, and capital into a single vertically integrated stack. By giving creators priority access to the founders of more than 300 portfolio companies and their distribution channels, the company is trying to ensure that the next wave of Web3 and AI stories are told by specialists already embedded in its ecosystem.
Bitcoin and Ethereum continue to provide the macro backdrop for this type of ecosystem building. Bitcoin (BTC) is trading above $70,000 and ether (ETH) above $2,000, strengthening the capital base and attention that continues to flow into crypto and AI-adjacent bets. As YZi Labs layers a creator agenda on top of its recruiting platforms, construction funds, and strategic infrastructure bets, it is effectively betting that these flows will be mediated not just by code and capital, but by a tightly controlled narrative machine built within its own portfolio.
