Our partnership aims to merge the crypto ecosystem with the RB Leipzig fan experience to deliver interactive opportunities for fans. Underpinned by a focus on educating new audiences about crypto, both parties are collaborating to harness the full potential of crypto and inspire new ways for German fans to deepen their connection with the club.
In practice, this means delivering engaging fan experiences ranging from exclusive content to fan pop-ups, as well as original products that drive fan engagement.
Mayur Gupta, Marketing Director, Kraken:“The origins of Kraken and RB Leipzig are similar, as they have charted an unconventional path to achieve long-term success in our respective fields. Kraken has spent over a decade providing a bridge to the crypto ecosystem while raising the bar for customer service and industry cybersecurity protocols.”
“As we continue our expansion strategy and efforts to advance our mission across Europe, we are proud to partner with such a forward-thinking club to showcase the value that crypto can bring to football fans and the local community, while driving understanding and adoption of crypto.”
Johann Plenge, general manager of RB Leipzig: “We are proud to have partnered with another company that is enjoying international success. With Kraken, we have expanded our network by working alongside a major American brand, just a few weeks after our first US tour.”
“RB Leipzig and Kraken share a strong, professional and innovative approach, as was highlighted in the talks in Miami. What also unites us is that Kraken and RB Leipzig have become key players on our respective pitches in a very short time – and still have a lot of plans for the future. We are looking forward to taking these next steps together!”
In Europe, Kraken is a widely used platform for cryptocurrency trading. In 2023, Kraken was one of the most liquid platforms for trading Bitcoin and Ethereum against the euro, according to Kaiko data. In Germany, Kraken’s product offering is facilitated by a strategic partnership with DLT Finance, a brand of DLT Securities GmbH, and DLT Custody GmbH, a leading digital asset broker and custody service provider licensed by BaFin.
The partnership with RB Leipzig is the latest step in our global marketing strategy to meet our audiences where they are in their crypto journey with best-in-class Web3 integrations. It follows our recent partnership announcements with Atlético Madrid and Tottenham Hotspur FC. For more information on the RB Leipzig partnership and upcoming fan experiences, please visit our homepage.
As part of the cooperation between Kraken and DLT Finance, this service is provided by DLT Finance, a brand of DLT Securities GmbH and DLT Custody GmbH. BaFin supervises DLT Securities GmbH for trading and DLT Custody GmbH for custody. Fiat services are provided by Payward Ireland Limited, an electronic money institution authorized by the Central Bank of Ireland.
These materials are provided for general information purposes only and do not constitute investment advice, a recommendation or solicitation to buy, sell, stake or hold any cryptoassets, or to participate in any specific trading strategy. Kraken makes no representations or warranties, express or implied, as to the accuracy, completeness, timeliness, suitability or validity of this information and will not be liable for any errors, omissions or delays in this information or for any loss, injury or damage resulting from its display or use. Kraken does not and will not work to increase or decrease the price of any particular cryptoasset that it makes available through DLT Finance. The unpredictable nature of the cryptoasset markets may result in the loss of funds. Taxes may be payable on any returns and/or increases in the value of your cryptoassets and you should seek independent advice on your tax position. Geographic restrictions may apply.
