We are pleased to announce that Alex Mehrdad has been appointed as the new Managing Director of our Canadian operations and will lead the next phase of our operational growth in Canada. This news follows a significant year of rapid growth in our Canadian operations under the leadership of Mark Greenberg, culminating in Mark’s promotion to lead an entirely new division within Kraken’s global operations.
Over the past year, Greenberg successfully doubled the size of our Canadian business while we navigated the Pre-Registration Engagement (PRU) process. He worked constructively with regulators to advocate for appropriate client protections while providing Canadians with access to innovative crypto products and services. He has since been promoted internally to establish a new Growth and Asset Management team, helping our global client base maximize wealth building opportunities across a broad range of crypto products and services.
During this period of sustained growth, Mehrdad has been a key pillar of our Canadian team, leveraging his management consulting experience and expertise in building and scaling fintech startups to inspire the strategic vision of our local business, doubling our monthly transacting Canadian users year-to-date.
“I am excited to lead this next vital phase of our Canadian expansion. We have built a compelling offering for our local customers and are now one of the largest crypto employers with over 250 Krakenites located across Canada,” said Mehrdad. “I am committed to ensuring Kraken remains a household name in the local crypto ecosystem and reducing the barriers that still prevent some Canadians from achieving financial freedom through crypto assets.”
Greenberg added, “I am proud of our efforts to rapidly expand into Canada in such a short period of time, and how this has translated into an increase in the number of Canadians using cryptocurrency. I continue to focus on growth, but more specifically on how all of our clients can build crypto portfolios to take advantage of the innovative opportunities in this asset class. Alex has been a pillar of our team for several years and has earned the opportunity to take Kraken to the next level in Canada.”
Mehrdad takes the reins as we prepare for another period of rapid growth in the Canadian cryptocurrency sector. Since signing our PRU last year, our local team has focused on enhancing our product offering for clients and continuing to develop our robust compliance measures. We are now better positioned to meet the institutional demand in Canada for high-quality crypto products.
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